What is Email Marketing And Its Benefits

what is email marketing?What is Digital Marketing?

Digital marketing is a marketing strategy that uses the internet to communicate with a target audience via various digital media channels and platforms. Here in this blog we will discuss about what is email marketing and its benefits and Email Marketing is a part of digital marketing. To learn more types of Digital Marketing, join FITA Academy’s Digital Marketing Course in Chennai.

What is Email Marketing?

Email marketing is a type of digital marketing that involves sending electronic mail communications to a target audience (email). The email messages are primarily commercial, but they can also be used to educate and instruct the recipient on various issues.

Email marketing, to put it simply, is the process of leveraging email as a sales channel.

You’ll need a large email list of people who freely signed up to receive your communications to do this.

Buying email lists, especially emails from people who are somehow linked to your niche, is automatically excluded.

Email Marketing Benefits:

The following are the most crucial advantages of email marketing for any type of online business:

  • It’s a fantastic method to create a brand community.
  • It can assist you in generating more leads and closing more deals.
  • It’s one of the most effective techniques to increase your regular traffic.
  • It’s a method of reducing the risks associated with modifications to the SEO This is particularly important since, once you have a huge list of active email subscribers, you won’t have to worry as much about SEO changes that could harm your traffic.

Email is Used By 50% Of The World’s Population:

The fact that email is by far the most widely utilised communication tool in the world is the first reason why email marketing is so crucial.

According to statistics,

There are around 4 billion active email accounts worldwide (The total world population is around 8 billion)

Ninety-nine percent of email users check their inbox at least once a day, and many do so many times.

The average email open rate is around 20%, with a click-through rate of 3.71 percent and a 0.6 percent engagement rate on major social media platforms.

Only 20% of consumers follow the same brand on social media, compared to 60% who subscribe to a newsletter to receive messages and promotions.

Email marketing has a 4400 percent return on investment. As a result, the return on a dollar might be as high as $44.

As a result, email offers a higher return on investment and more engagement than any other channel, making it an ideal medium for digital marketing initiatives.

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Your Audience is Yours:

Your email list is a valuable asset to your business, and you don’t have to share it. Unlike your Facebook or Twitter followers, which those firms own, you own it.

Having an extensive list of consumers who freely and manually subscribed to your list can significantly increase the resale value of your internet business.

You Can Communicate With Your Subscribers Directly:

Email marketing provides a direct line of communication between your company and your target audience.

You may utilize your email list in whatever way you want to communicate directly with your audience without paying Facebook advertising expenses or relying on their algorithms if you have a robust email list.

Emails can be customized and utilized to start a one-on-one dialogue with prospective customers.

Email Marketing Has A High ROI:

As previously stated, the return on investment from email marketing can be as high as 4400 percent. That’s more than twice as much as SEO’s following most excellent route.

An online business can benefit from email marketing in the following ways:

  • Boost your revenue
  • Increase your sales conversions.
  • Increase the number of people who visit your website and become aware of your brand.
  • While these are basic figures, the real return on investment is determined by various factors, including the products you sell, your profit margins, the cost of customer acquisition, and how well your email marketing campaigns are optimized.

Email Marketing Can Be Automated:

One of the most appealing features of email marketing is completely automated. The entire process may be totally automated from the time a user joins your mailing list to the time they purchase your business.

Processes that are automated are easier to optimize (because of the large number of constant variables) and take less time to manage.


So far we have discussed what is email marketing in digital marketing and why is Email Marketing important and if you also want to learn about what is SEM in Digital Marketing, you can refer to this blog which is a part of digital marketing. Join Digital Marketing Course in Coimbatore to enhance your technical skills in Digital Marketing.

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